Yukon is a brand of chewing tobacco that appears in GTA 6.
The brand was first introduced in GTA Online alongside the Arena War update in December 2018, however, it only featured on advertisements and vehicle liveries.
In GTA 6, the tobacco chew appears physically for the first time, confirmed by its appearance on the seat of an 
The company's slogan is "tastes like America." However, the name Yukon appears to be taken from a sparsely populated region in northwest Canada.
This could be why the Yukon mascot is a sasquatch wearing the company's logo on its hat.
Yukon may be inspired by Husky chewing tobacco, with both brands featuring a similar tin design and color scheme.
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