GTA 6 Businesses

Sahara is a delivery company that appears in GTA 6.

It was revealed in two official screenshots that debuted alongside Trailer 2. In an image of Real Dimez member Bae-Luxe, a Sahara delivery with Mirage tape can be seen.

Sahara also has naming rights to the Sahara Arena basketball arena, which can be seen in a screenshot of Vice City's downtown area.

It appears to be a clear reference to the real company Amazon, both in terms of name and overall branding.

While Amazon is a reference to the world's largest tropical rainforest, Sahara is instead named after the world's largest hot desert.

Sahara's Mirage service, shown on the packaging tape of its deliveries, appears to be a reference to Amazon's 'Prime' service.