Old Gen

Old Gen is a clothing company that appears in GTA 6.

The brand made its first appearance in GTA 5, where it was featured on a variety of clothes, in particular headwear.

Old Gen is best known as a hat designer, though it also manufactures other clothing, such as T-shirts, jeans, and shoes.

In GTA 6 Trailer 2, Dre'Quan Priest is seen wearing a Vice City Narcos cap bearing the Old Gen logo.

Old Gen is likely to be a reference to the real New Era Cap Company, as the two brands have extremely similar logos. In addition, Old Gen(eration) is likely a play on 'New Era.'