Obey is a vehicle manufacturer that appears in GTA 6.
The German automotive company first featured in GTA 5, returning in GTA Online. It was confirmed to appear once again with the release of Trailer 1, which featured the likes of the 
In one screenshot released on the Rockstar Games website, a close-up shot of an 
As a whole, Obey appears to be inspired by the real vehicle manufacturer, Audi, with the in-game company’s logo appears to reflect Audi’s iconic interlocked rings.
What’s more, “Audi” is a Latin translation of the German surname of its founder, August Horch, meaning "listen." It is likely that Obey is a play on this translation.
Obey’s company tagline is “redefining style,” and many of their luxury vehicles appear to live up to this motto.
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