Lure & Reel

Lure & Reel is a fishing rod manufacturer that appears in GTA 6.

The company was first spotted in Trailer 1, where a number of rods can be seen for sale in Uncle Jack's Liquor.

The company's full name and logo were fully revealed in an official screenshot of Cal Hampton that accompanied the release of Trailer 2.

In the image, Jason Duval is shown wearing a sweater with the Lure & Reel logo on the front.

The Lure & Reel logo appears to be similar in shape and design to the Berkley logo, a real fishing equipment manufacturer based in Iowa.