Lucré is a food brand that can be found in GTA 6.
It was revealed in Trailer 2, where an advertisement for the company can be spotted on a convenience store wall with its name partially obscured.
It was seen more clearly in a clip from the September 2022 leaks, which featured a sign for Lucré outside of Hank's Waffles. Although the brand's products have not been shown in official marketing, the leaked footage reveals that the company offers ice cream and other frozen treats.
Given the company's name and product offerings, it is likely that Lucré is based on the real company Nestlé.
The name Lucré almost certainly comes from 'lucre', a word meaning money gained in a dishonorable manner. This could be a reference to Nestlé's controversial history.
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