GTA 6 Businesses

Logger Beer is an alcohol brand that can be spotted in GTA 6.

Longtime fans of the franchise will likely recognize this beer, as it has been present in almost every Grand Theft Auto title since San Andreas.

In the 3D Universe titles (San Andreas, Liberty City Stories, Vice City Stories), Logger Beer was primarily referenced in advertisements on the in-game radio. However, from GTA 4 onward, the alcohol became commonly spotted throughout the open world.

In GTA 5 and GTA Online, a Logger Beer features as the base of the Molotov Cocktail, though it’s unclear if it’ll remain this way in the upcoming release.

Logger Beer makes multiple appearances in Trailer 1, first spotted as Lucia Caminos and Jason Duval walk through the convenience store at 1:10. Later in the trailer, we can also see an advertisement for Logger Light Dreich, a low-calorie alternative to the standard beer.

The slogan "Drink the American way" is printed on its beer crates.

In Trailer 2 and Rockstar's official screenshots, multiple Logger Beer bottles can be seen, as well as a neon sign of the company's lumberjack mascot. Jason is also revealed to be a Logger Beer drinker, though not exclusively.

The company's mascot was initially a chipmunk, though it was changed to a lumberjack in GTA 5, likely referencing the ‘Logger’ part of the name. 

The brand is likely inspired by Coors Lite, given that both beers contain a mountain range at the top of their bottle labels.

However, some fans suspect that the brand’s name is a reference to Miller Lite, replacing the job role of a miller with a logger. Alternatively, the name can be seen as a simple play on the words ‘lager beer.’