Hinterland is a clothing brand that appears in GTA 6.
The brand has featured frequently throughout the Grand Theft Auto franchise, first debuting in GTA: San Andreas before reappearing in GTA 4, GTA: Chinatown Wars, GTA 5, and GTA Online.
In its debut, Hinterland only appeared as a racing vehicle sponsor and as a logo on box trailers.
In GTA 4, an array of Hinterland clothing became purchasable, with even more available in GTA 5, and GTA Online.
Although no Hinterland clothing has been seen so far, GTA 6 Trailer 1 contains an advertisement for WHS - We Have Shoes that contains the company's logo.
Therefore, it seems likely that the clothing brand will be making yet another return in the upcoming title.
It is possible that Hinterland is based on the real outdoor apparel store Timberland, though the company's logo does not resemble that of the in-game store.
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