High Rollerz is a brand that appears in GTA 6.
From its brief appearance in Trailer 1, the brand appears to be a magazine, as evidenced by its social media tag @HighRollerzMag. In addition, the company appears to post videos to its social media under the umbrella ‘High Rollerz Lifestyle.’
In the Lifestyle broadcast shown in the trailer, the focus appears to be on a gold-chain-wearing individual surrounded by cars.
It's unclear whether or not this character is the owner of the page, or if they're being highlighted as part of the High Rollerz Lifestyle brand.
Interestingly, the 
One of the cars shown in the background is confirmed to be raised, which could bring a literal meaning to the term ‘High Rollerz.’ However, the name could also refer to affluent individuals known for spending large sums of money.
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