Hawx is a tire company that appears in GTA 6.
The business was revealed in an official screenshot of 
Although the company's nature isn't officially confirmed, the word tires does appear to be visible below the Hawx logo on the vehicle.
What's even more telling is the fact that Hawx appears to be a clear reference to the Japanese company, Falken Tire.
The in-game company's logo is extremely similar to Falken Tire's own branding, both in terms of color palette and style. What's more, Hawx is a reference to a hawk, a real-life bird of prey, much like Falken sounds similar to falcon.
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