Güffy

Güffy is a clothing brand that appears in GTA 6.

The company made its debut in GTA Online, where the brand's clothing was added as part of the Import/Export update in December 2016.

In GTA 6, Cal Hampton is seen wearing a Güffy baseball cap in an official screenshot, confirming the brand's return in the upcoming title.

The company's name, Güffy, appears to be a reference to the real brand Stüssy, and the in-game designer's logo similarly mimics Stüssy's graffiti-style logo.

Güffy is pronounced Goofy, which is possibly a nod to the clothing brand's skater style.