eCola is a soft drink brand that appears in GTA 6.
The beverage was first introduced in GTA 4, also returning in Chinatown Wars, GTA 5, and GTA Online. The soft drink brand is owned by The Sprunk Company, though the organization hasn't yet been spotted in GTA 6.
In Trailer 1, several eCola products can be seen in 
A clearer shot at an eCola can is visible in a promotional video of 
The name eCola is a play on Ebola, a deadly virus. Much of eCola's marketing is based on this fact, with slogans such as "Deliciously Infectious" and "Spread the Fizz."
The drink's appearance seems to be inspired by numerous real-world soft drinks, in particular Coca-Cola.
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