Alpha

Alpha is an unknown business that appears in GTA 6.

It is likely to be a sporting goods store, judging by its name and similarity in branding to the real Champs Sports.

Like Champ Sports, Alpha even seems to have more to its name, in smaller text beneath the bulk of its logo. This could indicate that the company is called Alpha Sports, though the small font is currently illegible.

Another business with the name Alpha (Gas Station), is also set to appear in GTA 6, lending further evidence to the theory that the sports goods store is named Alpha Sports.